Aug 15, 2023: LPBank ranked top 100 most valuable brands in Vietnam 2023

With a comprehensive change strategy, consolidating a large network for strong and sustainable development, approaching the goal of becoming the leading retail bank in Vietnam, LPBank has appeared in the Top 100 most valuable brands in Vietnam 2023.

On August 15, 2023, in Hanoi, Brand Finance – the world’s leading organization in brand valuation in collaboration with Mibrand Vietnam – an agency specializing in brand consulting and market research, officially announced the list Top 100 Most Valuable Brands in Vietnam 2023.

Mr. Ho Nam Tien, Chief Executive Officer of LPBank (middle) at the event honoring the Top 100 most valuable brands in Vietnam 2023.

According to the announcement, LPBank had  brand value of 248.84 million USD, brand rating index of  AA-,brand strength index of  65,34 points by Brand Finance, ranked 33/100 Most Valuable Brands in Vietnam 2023. This is worthy recognition for LPBank’s efforts in implementing a strategy of change in all aspects for comprehensive and sustainable development, affirming strong progress not only in brand value but also in growth potential and customers trust.

The value and influence of the LPBank brand continues to demonstrate the Bank’s strong progress after a comprehensive innovation process, investment in technology, products and service quality, bringing many outstanding values for customers and partners, helping LPBank to move closer to its goal of becoming the leading retail bank in Vietnam.

Being honored in the Top 100 Most Valuable Brands in Vietnam 2023 was an important measure of success and enhancing LPBank’s position in the field of Finance – Banking in Vietnam.

Also according to Brand Finance, the Top 100 Most Valuable Brands in Vietnam 2023 were evaluated and ranked based on the actual business situation of enterprise with the main pillars being: Brand strength index, brand impact in business results and future growth forecasts. In addition tobrand valuation, Brand Finance also determined the relative strength of brands through a balanced scorecard that includes metrics evaluating marketing investment activities, shareholder equity and business performance, ISO 20671 compliance.

Exceeding Brand Finance’s criteria will be an important measure of success and enhancing LPBank’s position in the field of Finance – Banking in Vietnam. In addition, with continuous efforts to expand the network to districts and communes nationwide, LPBank has been serving more and more customers and becoming the Joint Stock Commercial Bank with the largest network with prestigious service quality, convenience and effect.